Artificial Intelligence is one of the miraculous technological revolutions that has turned the marketing game upside down. Today, the majority of the top brands are implementing AI to elevate their digital marketing strategy.
If you are looking for ways to beat your competition and lead ahead, it is best to get a head start and introduce it as soon as possible. To excel in a rapidly changing market, there are various ways to use AI in business. One of them is implementing AI in digital marketing.
Digital Marketing is constantly changing and is the fastest growing industry. AI helps it by offering more efficient results through automation. AI infuses marketing with more useful and connectable outcomes.
If you think that chatbots are a typical technical thing that is used for initial customer support, you’ve got to know about the various ways chatbots can help you upscale your marketing strategy.
You can utilise chatbots for acquiring data and information from your leads to personalize your service, products, marketing strategy and ads. Chatbots can answer the general queries for your existing and potential customers, schedule sales to call with a prospect, addressing your customers as soon as they visit your website, etc.
They can also manage a huge chunk of marketing conversation at a time allowing you more time to brainstorm on the later steps of the marketing automation. They help assist 24*7 and at the same time retain the information.
User experience happens to be the deciding factor whether a person landing on your website or the app will return. You can incorporate AI to enhance their interactions with your website/app.
With AI, you can use certain algorithms to personalize the website and make it more friendly for the user. You can individualize it for the user after having received certain data from the user. It gives every single person who uses it a personal touch. This also helps to boost the conversion rate.
AI plays a vital role in search engines. Search engines like Google and e-marketplace like Amazon have integrated AI in their software to provide refined search results to the users.
To get more appropriate search results, Google's machine learning algorithm, RankBrain, was developed. It interprets the user's searches and provides the user with the best results.
Using the power of AI, it delivers results according to what it interprets from the language and meaning of the user. This helps in advertising and marketing your business according to the customers' needs.
As the name itself suggests, using this technique, you can predict the future with the help of history, data, algorithms and machine learning(AI). It aids in the transformation of your business digitally. AI makes decisions to help you in lead generation and market your products accordingly. This way you can save your time as well as the resources.
AI enables you to turn an average email campaign into a successful Email campaign. It helps in analysing the user’s behaviour by getting their feedback and data (information). Email marketing campaigns turn out to be more impactful if you know your target audience well.
The analysis allows you to curate content based on the prospect with a strong marketing strategy. AI automates scheduling of the email and the frequency of the email sent to the leads along with segregation of follow up emails based on the prospect’s action.
PPC stands for pay-per-click. It’s an Internet marketing model where marketers pay a fee every time you click on one of their advertisements. Search Engines and Google Adwords work on this model.
By introducing artificial intelligence in your digital marketing game, you can reap instant benefits of it. Machine learning helps you predict the PPC bids that will drive more traffic. You can also predict the click-through rate of your upcoming ad campaigns through AI.
When you start planning your marketing automation and branding strategies, the very first data that you require is about what people do and don’t prefer. If you are an established business, you might want to know what people are saying about your brand, how do they recommend it to their friends and family or if they do it at all.
Additionally, knowing what customers' viewpoints are for your competitors also helps a lot in designing how you want to layout your strategy. Putting artificial intelligence to derive data from social listening will help you in this regard.
Social listening is a powerful tool that allows you to keep a tab on whenever, wherever and how your brand is being mentioned on social media. You can also keep in touch with your audience by engaging with them whenever they mention you.
Audience targeting implies curating ads and content based on a specific set of audience to generate more leads. If you, by chance, push wrong ads on the wrong audience, your ads will be washed off like a text carved on the sand.
Here, you can utilise AI to identify target audiences and deliver high-quality curated content to them. It will help you build your brand’s image and attract more traffic to your platform.
We have been targeting all the search engines to rank but the tech world is now swept off by voice-based assistants. From Google to Siri, every platform has voice assistants and ranking on these verticals is equally important.
You can integrate AI-based voice assistance on your platforms to have enhanced customer experience with them. Customers may not yet use the voice assistants to make purchases, but they definitely use them before making a buying decision, comparing reviews and prices, and voicing preferences.
The lead management system is a program that analyses, qualifies and segregates leads to convert them into a long-term business association. Integrating AI and machine learning in your lead management system can help you derive more precise predictions and analysis. You can utilise the data to form more accurate strategies for different kinds of leads.
Artificial Intelligence in digital marketing holds the potential of a complete business digital transformation and helps your business soar to heights of success. Digital marketing is all about elevating your presence on the platforms where your prospect leads are present. AI integration helps you improve the way they come across your brand and form perception about it. It is the right time to include AI in your digital marketing scheme.
Jaidev Chatanat is a thought leader in the space of marketing intelligence, customer service and digital transformation. He has been an advocate for applying the right digital transformative strategies and techniques for many decades for fortune 500 companies.
He is reachable for consultation on firstname.lastname@example.org