Loyalty programs became a success for this Retail company, increasing customer engagement using SignOn Members

Retail
19 February 2020
#SignOnMemberz #Retail #CustomerEngagement #leadscoring

About Client

This retail company is one of the top retail companies in India. They offer a range of apparel and accessories and more for men, women and kids ranging from shirts, pants, dress, bags and much more. The company operates around various stores and outlets across the country.

Problem statement

The retailing company wanted to boost their conversions rates (the percentage of their website visitors making purchases on their store) and also increase the profit margin significantly. This was because they were not able to retain customers since the customer loyalty programs were under-performing, which had only few sign-ups and low customer engagement.

Solution

SignOn introduced them to SignOn Members to ensure that customer engagement and satisfaction is kept on the brink of everything else. The tool helped them achieve:

  • The administration of the reward programs made it easy for the company to keep track of loyalty earned and also redemption of the customers. This turned out to be a great marketing tool.

  • Also, to assess the quality of leads, Lead Scoring was one of the features inside the tool. On finding the right leads, it was easier to target only those leads those who were likely to turn to a customer.

Configuration and Deployment timeline- 2 Months Study, 4 Months Deployment, 2 Month Transition Time to Go Live- 6 Months from Contract

Results

  • Increase their conversion rate by 41% while upping their website traffic significantly
  • Increase in the client’s subscription base and revenue

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